Gracing the capital city on the 21st and 22nd of April 2018 was The London Muslim Lifestyle Show, at The Olympia. As ambassadors of the modern Muslim community, our team at Azanti were delighted to have a stand at this jam-packed event; and share our delicious range of non-alcoholic wines with the wider public.
A Buzz Around Bubbles
From the get-go, our bottles of non-alcoholic wines and champagnes wasted no time in attracting intrigued palettes. As the show hosted a diverse crowd of enthusiastic attendees, many of them praised the premium packaging of Azanti’s products and how they would be perfect for social get togethers, or as a centrepiece on sophisticated dining set-ups.
Crowds watched on with enjoyment as Azhar (co-founder of Azanti) created a buzz around bottle opening and invited other attendees to get involved too. The intensity of the bright blue shades of our Perle de Chavin Zero, Bleu went down an absolute treat with onlookers, as Azhar poured them into wine glasses and sample cups for guests to enjoy with their family and friends.
We were thrilled to see expecting mothers, young children and the elderly enjoying the flavours of high-quality wine and champagne, without having to worry about the alcohol content and high calories.
Many attendees captured the excitement around Azanti’s products to share on social media; what’s more, is that our team were fortunate enough to record live interviews and feedback from our valued customers on video as well.
A Bottle Sold, Every 4 Minutes
The flavours of our non-alcoholic wines and champagnes didn’t fail to please. As well as falling head over heels for Azanti’s packaging and high-end branding, the wonderful crowd at The Muslim Lifestyle Show were taken aback by the products’ rich and crisp flavours. We’re delighted to announce that the team sold a bottle of our products, every four minutes.
A notable step-up from an iced cola or orange juice, what attracted attendees to Azanti’s beverages most was the idea of “social inclusion” in a Western community; a message that our brand and products actively promotes.
We met with reverts (those who embrace Islamic teachings and an Islamic lifestyle in their adult life) who explained that our products were the perfect alternative to alcoholic beverages; making the “non-Muslim to Muslim transition” a lot easier.
Not only this, but as all of Azanti’s products are low in calories, gym-goers, fitness enthusiasts and the overall “health-conscious” were purchasing bottles of non-alcoholic wine and champagne in utter excitement as well.
Say “Cheers!” to Happy Faces & Empty Glasses
There’s nothing we love better than sharing our non-alcoholic wines with the public and watching them enjoy the products’ delectable depth of flavours, till the very last drop.
The reception we received at The Muslim Lifestyle Show was phenomenal, and we’d like to thank the organisers for hosting yet another high-energy event. Although the Islamic lifestyle preserves decades of sacred teachings, the modern Muslim community continues to evolve. And so, it’s paramount that we keep up with current trends and the desire to integrate within a Western society, without ever having to compromise on our beliefs.
Azanti does exactly this, as undeniably proved by the empty glasses at The Muslim Lifestyle Show and all the happy faces that we helped create.
We cannot wait to welcome you at our stall at the next event we’ll be attending the National Asian Wedding Show.
If you’re keen on getting your hands on our non-alcoholic wines and champagne beforehand (and we wouldn’t blame you if you are), then choose from our expansive range of products and order your luxury bottle of Azanti.
Great to see Azanti mentioned in foodie and business blogs, here are a few from this event –