The National Asian Wedding Show

Azhar Paul

Saturday, 10th of November, 2018 at 11:00 am

The National Asian Wedding Show
London Olympia
Hammersmith Road
London W14 8UX

Saturday 10th to Sunday 11th November 2018

Opening Times – Saturday 11am to 7pm, Sunday 10am to 6pm.

Europe’s largest Asian Wedding Show returns to the iconic Olympia London for its annual flagship event that attracts over 200 exhibitors and thousands of visitors. The ultimate wedding shopping expierence all under one roof.

They will also be hosting the 4th year of India Fashion Week London which will be held on the Gallery level of the same hall as the wedding show.

National Asian Wedding Show website

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Attendees Clink Glasses at the Muslim Lifestyle Show 2018

Azhar Paul

Gracing the capital city on the 21st and 22nd of April 2018 was The London Muslim Lifestyle Show, at The Olympia. As ambassadors of the modern Muslim community, our team at Azanti were delighted to have a stand at this jam-packed event; and share our delicious range of non-alcoholic wines with the wider public.

A Buzz Around Bubbles

From the get-go, our bottles of non-alcoholic wines and champagnes wasted no time in attracting intrigued palettes. As the show hosted a diverse crowd of enthusiastic attendees, many of them praised the premium packaging of Azanti’s products and how they would be perfect for social get togethers, or as a centrepiece on sophisticated dining set-ups.

Crowds watched on with enjoyment as Azhar (co-founder of Azanti) created a buzz around bottle opening and invited other attendees to get involved too. The intensity of the bright blue shades of our Perle de Chavin Zero, Bleu went down an absolute treat with onlookers, as Azhar poured them into wine glasses and sample cups for guests to enjoy with their family and friends.

We were thrilled to see expecting mothers, young children and the elderly enjoying the flavours of high-quality wine and champagne, without having to worry about the alcohol content and high calories.

Many attendees captured the excitement around Azanti’s products to share on social media; what’s more, is that our team were fortunate enough to record live interviews and feedback from our valued customers on video as well.

 

A Bottle Sold, Every 4 Minutes

The flavours of our non-alcoholic wines and champagnes didn’t fail to please. As well as falling head over heels for Azanti’s packaging and high-end branding, the wonderful crowd at The Muslim Lifestyle Show were taken aback by the products’ rich and crisp flavours. We’re delighted to announce that the team sold a bottle of our products, every four minutes.

A notable step-up from an iced cola or orange juice, what attracted attendees to Azanti’s beverages most was the idea of “social inclusion” in a Western community; a message that our brand and products actively promotes.

We met with reverts (those who embrace Islamic teachings and an Islamic lifestyle in their adult life) who explained that our products were the perfect alternative to alcoholic beverages; making the “non-Muslim to Muslim transition” a lot easier.

Not only this, but as all of Azanti’s products are low in calories, gym-goers, fitness enthusiasts and the overall “health-conscious” were purchasing bottles of non-alcoholic wine and champagne in utter excitement as well.

Say “Cheers!” to Happy Faces & Empty Glasses

There’s nothing we love better than sharing our non-alcoholic wines with the public and watching them enjoy the products’ delectable depth of flavours, till the very last drop.

The reception we received at The Muslim Lifestyle Show was phenomenal, and we’d like to thank the organisers for hosting yet another high-energy event. Although the Islamic lifestyle preserves decades of sacred teachings, the modern Muslim community continues to evolve. And so, it’s paramount that we keep up with current trends and the desire to integrate within a Western society, without ever having to compromise on our beliefs.

Azanti does exactly this, as undeniably proved by the empty glasses at The Muslim Lifestyle Show and all the happy faces that we helped create.

We cannot wait to welcome you at our stall at the next event we’ll be attending the National Asian Wedding Show. 

   

If you’re keen on getting your hands on our non-alcoholic wines and champagne beforehand (and we wouldn’t blame you if you are), then choose from our expansive range of products and order your luxury bottle of Azanti.

Photography by www.djkhepburn.com @thehungrytoucan

Great to see Azanti mentioned in foodie and business blogs, here are a few from this event - 

http://www.butterflylondon.com/the-rise-of-the-muslim-lifestyle-economy/

http://feedthelion.co.uk/london-muslim-lifestyle-show-2018/

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Another Jam Packed Stand for Azanti, at the Eid Festival London

Azhar Paul

Westfield Shepherd’s Bush was home to the country’s biggest Eid celebration last month. Sponsored by Wahed Invest, Tariq Halal and Red Henna, the Eid Festival London brought the best of music, art, and mouth-watering food and drink to attendees from all over the country, over a two-day period.

Bringing the party to life (as usual) was Azanti. To our absolute delight, our stand was jam-packed with thirsty punters, who were enjoying samples of our alcohol-free wine and purchasing bottles to gift to loved ones or as a treat for themselves.

Here’s a round up of yet another successful event for Azanti and our valued customers.

Getting to Know Our Favourite People
After the roaring success of past events that we’ve recently attended, this time at the Eid Festival London, Azanti had all hands on-deck. With professional waiters, our blogger Neely Khan and husband and wife team Azhar and Tara promoting the benefits of Azanti’s beverages, samples glasses were practically flying off the table.

What’s great about events like the Eid Festival, is that they give us the chance to speak to our customers, first-hand. As we’d hoped, our certificate of Fatwa (approval of being 100% by Regents Park Mosque) caught the attention of a number of people, many of whom were impressed by our due-diligence and attention to fundamental Islamic beliefs.

For those who needed further clarification about the dealcoholisation process and what makes Azanti’s wines 100% halal, our founder Azhar was at-hand to answer all questions. The team were overwhelmed by the positive response Azanti’s brand had received from both the Muslim and non-Muslim market; in fact, many customers insisted that the non-alcoholic wines should be stocked at high-street supermarkets, too.

From Samples, to Near Sell-Outs
From the get-go, passers-by were lured in by the rich shades of burgundy, shimmering gold and turquoise blue that graced Azanti’s stand. Festival attendees of all backgrounds and ages (including young children) enjoyed samples of our alcohol-free blends, with the Perle Blue de Chavin being the most popular.

Our blogger, Neely Khan spoke to father of four, Jamil Lodhi who’d tried our Grande Reserve (red) for the first time:

“I like it. I’ve never tried wine before; you have to get used to the taste, don’t you? But I like it. It’s good to see modern businesses filling a gap in the Muslim market. I’m thinking of buying a bottle for my daughter’s graduation now.”

Jamil (who’s actually never tried wine before) later returned to the stand with his wife, to purchase a bottle of Azanti’s Grande Reserve, for their daughter’s graduation celebration.

The team also spoke to several other practising Muslims, who loved Azanti’s ethos of social inclusion and equality. A young college student had this to say:

“It’s cool because when I go out with my friends, some of us always wonder what it’d be like to drink. But of course we never try because we’re Muslim. This will give us a chance to feel like we fit in, too. And the drinks actually taste great, too!”

What’s better is that a number of customers also pointed out the convenience of cooking with Azanti’s non-alcoholic beverages, for recipes that usually include wine (such as meat stews and gravy). As usual, we were delighted by all the positive feedback and interest that we’d generated. It’s wonderful to see Azanti’s brand story being valued by so many.

Don’t go Anywhere; This is What We Have Coming Up…
The value for us doesn’t simply lie in “selling bottles”; for Azanti, it’s about promoting a healthier, happier lifestyle- which is why we work hard to attend the right events and partner up with industry leading experts.

In fact, you’ll be pleased to know that the last Eid Festival London saw Azanti’s products being endorsed by the “Great British Halal Chef” Hamza, head chef and owner of HS&Co Restaurant in Stratford.

Soon to be seen on the Islam Channel, UK and several other exciting platforms, Hamza is an acclaimed chef who specialises in gourmet, halal dining. He took the stage at the Eid Festival, London and cooked with Azanti’s non-alcoholic wines, after explaining what a huge fan he is of our products.

Peach and Mascapone with Grand Reserve White, cooked by Hamza HS & Co

Stay tuned for our next blog, where we’ll cover Hamza’s recipes, his professional insights about cooking with alcohol-free wine and is views about the future of halal dining.

You won’t want to miss this.

https://youtu.be/nvMJvId-trM

http://feedthelion.co.uk/london-eid-festival-2018-westfield/ 

 

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